Privacy Policy

1. Who we are

This website is operated by Dueck Health Strategies (“Dueck Health Strategies,” “we,” “us”). This policy explains how we handle information collected through this website. [TODO: confirm the exact legal entity name and contact details.]

2. Information we collect

• Information you give us. When you submit the contact form, we collect your name, email, phone number, the topic you select, your preferred contact method, and anything you write in the message field.
• Website analytics. Like most websites, we may collect standard technical information such as pages viewed, approximate location, device and browser type, and how you navigate the site.
• Campaign attribution. When you arrive from a link, ad, or QR code, we may record marketing parameters (for example UTM values and click identifiers) and referral information so we can understand which efforts are working.
• Cookies & local storage. We use first-party browser storage to remember attribution details during your visit, and analytics tools may set their own cookies. See “Cookies” below.

Please do not send sensitive medical information through the website contact form. If detailed health information is needed, we’ll gather it through a more appropriate, secure channel.

3. How we use information

• To respond to your inquiry and provide the guidance you asked for.
• To understand how people find and use the site so we can improve it.
• To measure which marketing sources (organic search, Google Business Profile, ads, QR codes, referrals) generate inquiries.
• To meet legal, regulatory, and record-keeping obligations that may apply to insurance activities.

4. Cookies & similar technologies

We use first-party local storage to hold campaign attribution during your session and to remember your first visit. If analytics or advertising tools are enabled, they may set cookies to measure traffic and conversions. You can control cookies through your browser settings; blocking them may affect some site features. [TODO: list the specific analytics/advertising tools once configured — e.g. Google Analytics 4, Google Ads, Meta Pixel.]

5. Third-party services

We may use reputable third-party services to operate the site and understand its performance, such as web hosting, analytics, and advertising measurement. These providers process information on our behalf and under their own privacy terms. We do not sell your personal information.

6. How information is shared

We share information only as needed to respond to you, to operate the website, to work with insurance carriers or partners when you ask us to pursue coverage, or when required by law. [TODO: confirm carrier/partner data-sharing practices with a qualified reviewer.]

7. Data retention & security

We keep inquiry information only as long as needed for the purposes described here or as required by law, and we take reasonable measures to protect it. No method of transmission or storage is perfectly secure.

8. Your choices & rights

You may ask us what personal information we hold about you, request corrections, or ask us to delete it, subject to legal limits. To make a request, contact us using the details below. Depending on where you live, you may have additional rights under applicable law.

9. Children’s privacy

This website is intended for adults. We do not knowingly collect personal information from children.

10. Changes to this policy

We may update this policy from time to time. The “last updated” date above reflects the latest version.

11. Contact us

Questions about this policy or your information? Reach us through our contact page. [TODO: add a dedicated privacy contact email and mailing address if required.]

This Privacy Policy is provided for general informational purposes and is a starting template. It has not been reviewed by an attorney. Please have qualified legal counsel review and finalize this policy before launch to ensure it meets your obligations.